Germany Automotive Digital Services Market by Type, Growth, and Demand Forecast, 2013–2023

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The rise in in-vehicle connectivity is one of the major factors driving the growth of German automotive digital services market. In the last few years, the sales of vehicles equipped with the in-vehicle connectivity feature has increased in Germany. This trend is expected to continue during the forecast period with increasing integration of the in-vehicle connectivity feature in the new vehicles sold.

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The German automotive digital services market is segmented on the basis of type into mobility on demand, logistic fleet management, in-vehicle digital services, Advanced Driver Assistance Systems (ADAS), and IoT. Logistic fleet management is estimated to be logistic the fastest growing service type during the forecast period. This is because of the increasing fleet size, growing need to monitor the driver behavior, and rising demand for theft-tracking devices.

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Among dashboard infotainment services, navigation is estimated to account for the largest share in the industry in 2017. During the forecast period, navigation services are expected to witness the highest growth, mainly driven by the increasing customer demand for real time traffic updates and location finder features, such as global positioning system (GPS) and road direction guidance.

Some of the leading player in the German automotive digital services market includes Uber Technologies Inc., Daimler AG, Robert Bosch GmBH, TomTom NV, FEV Group, MAN SE, Continental AG, Bayerische Motoren Werke (BMW) Group, and Volkswagen AG.

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